Resort Marketing Company:- Promoting a resort using digital methods could be a little tricky owing to the very specific nature of this business. A resort property is specifically meant to entertain people rather than just providing a room and some basic facilities for a stay. People come to resorts then want to spend a day or a weekend with their friends or loved ones while enjoying pool parties and many other activities.
For effective marketing of these unique properties, you need to work with a resort marketing company. That can equip your campaign with some effective ideas. In this blog, we are going to talk about some digital marketing ideas meant explicitly for resorts. So let’s go through them one by one:
Best Resort Marketing Ideas
1# Target Diverse Audience With Different Methods
This one is very important, if you just keep the same exercise in every campaign. Things will not be only monotonous, but they would soon become unproductive. You need to ensure that your campaign is able to strike a chord with different audiences by employing various methods.
By doing that, you grab the attention of the prospective people very effectively. For example, you don’t always have to pitch youngsters and office goers for outings. You can even target families for organizing their functions.
2# Try To Answer All The Questions
Here, you have to think like a customer and come up with all the questions your potential customers might ask. Remember, that this could span anything from the quality of food you serve to any trivial facility. The best thing to practice is to think about the questions right when you are designing the campaign.
Also Read:- Best Resort Marketing Company in Delhi
You need to think about all the possible scenarios in every section of the service. Then only, you will be able to think about the solution and provide the right answer for every query or doubt. To state the obvious, you need to be well-aware of your property and services too.
3# Take Ideas From The Staff
Your chef can tell can a very interesting fact that can make the photoshoot of your food very appealing to the audience. Similarly, the bell boys can tell you some great angles and other things that could make the campaign better. Therefore, it is a must that you involve them and asks them about ideas for promotion. You never know, they can tell you things that you marketer or you not even imagine.
4# Host Local Events
This could be anything from a blood donation camp to a conference involving elite people some a particular domain. By engaging with such events, you enhance the visibility of your hotel. You get some free publicity as well and your property’s name gets circulated in various means of media.
It is a very effective way of gaining popularity and goodwill too. Besides that, you can organize some events by yourself and invite people to get involved in them. It could be New Year, Holi, Women’s Day, or any other event that gives you a chance to entertain or felicitate people.
5# Use Comments & Reviews Wisely
This section has to be dealt with finesse because a little mistake here and there could impact the footfall of guests in your resort. No matter how dedicated you and your staff are, you can always come across as a dissatisfied customer. And today, we all know how much reviews and comments drive the decision-making ability of the customers.
If you get a customer who is pissed by your service and leaves a distasteful comment, you need to deal with it very carefully. You need to apologize, empathize, and resolve the issue if there’s a scope for that.
6# Create A Buzz For Everything
Whether it is the pool, food, or any other specific service that you provide to your customer. You need to promote it vehemently and ensure that your message creates an impact. When it comes to advertising services in the digital space, you have to make certain that you high-quality images, effective words, and most importantly, you need to run the campaign on the right platforms.
7# Don’t Forget The Directories
Remember, there are many other competitors who are ready to snatch customers out of your hands. Thus, you need to register your hotel with the most prominent websites and directories that are referred by people for finding hotels and resorts. Websites like TripAdvisor, Yelp, Expedia, Goibibo, and Travelocity make your property more noticeable and reliable for potential customers.
The Cosmos is a hotel & resort marketing company in Delhi that can make any resort popular for its target customers. No matter where your resort is located, we bring its USPs to the forefront and make them noticeable. With our support, your resort can become a go-to destination for everyone.
Willing to flourish your resort business? Talk to us now! +91 97182 84829