Today’s market is full of competition and each business requires effective marketing and promotions to ensure its success. The hotel industry is also not an exception to this rule as a majority of the hotels situated in various places are focusing much on marketing activities. Hospitality services can be defined as a type of promotional activity that builds its brand, attract new customers and maintains loyalty. The hotel marketing not only focuses on attracting new customers but to re-target the former guests of the hotel.
However, it has been observed that many times certain Mistakes for online marketing occur that negatively impact the business of hotels. Here in this blog, we will discuss certain mistakes that we should avoid while doing marketing for hotel.
Not Knowing about the Target Marketing
While doing hotel marketing, have you ignored the proper analysis and understand the target market? It is very necessary to understand the target market thoroughly. This is the most common mistake while doing online marketing for hotel.
It has been observed that the majority of the hotels do not understand the significance of defining the target market. This is a wrong perception of hotels that everything falls under their domain. The hotels while doing marketing should focus on a properly defined target market as knowing and; understanding the ideal guests will help in ensuring success.
Not Doing Empathy Based Marketing
Have you considered whether a guest will attract to your hotel if you will just be focused on making a profit and not caring about his needs?
It is a famous saying that great marketers always possess an immense level of empathy for their audiences. Nowadays guests only book a room when they would be able to connect with you so that your hotel understands your needs and preferences.
Ignoring the wants of their guests would be a major mistake that should be avoided while doing hospitality marketing. It is required that whenever any marketing campaign gets executed, you should always keep yourself in the shoe of your guest.
That’s why it should be ensured that the empathy quotient should be added to your online marketing for hotel.
Not Having a Website, Application or Online Presence
If you are a guest, which hotel will you prefer to stay in if given two options in which the first hotel is having its presence on all online platforms where you can find the information about the hotel or the second one which is not anywhere on any online platform and the only option is to inquire about it after going there? The simple answer is that you will choose the first one.
It has now become a fact that if a hotel wants to excel in its business, it can be done only through marketing. Ensuring its presence on every relevant online platform. In the present time, people are using online platforms to book a hotel as they can know about the reviews of other guests.
The common digital marketing mistake that should be avoided here is that the hotel should not ignore developing as well as managing their website by providing proper information about their services.
Not Responding to the Reviews of Guests
Whenever you purchase anything what thing do you rely on most? It is the reviews given by other customers who have previously purchased the products and services. However, it has been observed that many hotels ignore the reviews of their guests.
This mistake should be avoided in hotel promotion as not-responding to the reviews of their customers whether it’s good or; bad will lead to unsatisfied guests as they will opine that their complaints are not taken seriously. It will also create a hurdle in attracting new people.
Overlooking Content Marketing
This mistake should also be avoided as it possesses immense value. With the help of content marketing you would be able to educate your target audience about your services and; Google also will help in putting your search results on higher ranking if you upload quality and SEO optimised content.
It is a must that the above-discussed hotel marketing mistakes should be avoided to get a competitive advantage in the market and to enhance the customer base which would lead to increased profit.
The Cosmos is the leading hospitality marketing company doing its business operations in Delhi & NCR. We have highly experienced professionals in digital marketing for hotel who can promote your hotels and associated services. For further information, you can visit our official website.
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