The year 2020 has been quite a disastrous ride for the entire hotel industry. Many hotels had to shut down their operations for months and had no option but to furlough their employees. Even now, when the unlocking is at an advanced phase everywhere, hotels are not able to earn the way they were before the pandemic. Hotels are adhering to all the precautions but they are still not able to assuage the fear of the customer. However, as we are nearing the end of this year and the vaccines have arrived, we can certainly be hopeful about 2021.
Here’s how the hotels should do marketing in 2021:
Each one of us has great expectations from 2021, it is a year of hope and resurgence. Hence, it is also a time to figure out how marketing should work for hotels. There is a general notion everywhere that the covid-related guidelines are going to exist unless we achieve herd immunity from it. Considering that assumption, we can assert that hotels will have to stick with social distancing and sanitizers for quite some time. Nevertheless, the fear will be subsided and people will have a higher propensity to book hotels without any fear.
At such a time, it is also important hotels establish a deeper connection with the customers by doing the promotions in the right way. Keeping all these factors in mind, here are some points that you keep in mind while promoting your hotel in 2021.
Brand Message– As mentioned above, it is a year of hope and resurgence, and this should be seen in your promotions. By doing that, you will be able to connect with millions of people who had to go through various ordeals. You can share the stories of your own employees who had to spend days without any earning. You have already how brands use trends and famous events for marketing purposes and nothing could be more appealing than sharing the sorrow of people.
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Focus on the target audience– While hitting the relevant node, you also need to make sure that you reach the right customer. There are many ways to do this, but you need to choose methods that have been tried and tested. In simple words, you need to use platforms that are accessed by your prospective guests. It may not be necessarily social media, it could be print advertising or offline agents as well. Whichever method brings you closer to your audience, you need to choose that and work towards it.
Research-based campaign– Unless you do proper research, you cannot get proper results for your project. Before taking any step in your business, you need to be 100% sure about its efficacy. If you’re not, then you should be seeking ways that strike a chord with your target audiences. It is quite possible that you are not using the appropriate methods or channels right now and that could be the reason behind the cold response from the customers. When you design the campaign this year, make sure it is based on veritable facts.
Impart value to your customers– In the service industry, it’s all about giving value to your customers and you must not fail to do that. When you make efforts to achieve this feat, it is essential that you keep the customer at the focal point. Without that, it is not possible to have a clear approach in your strategy that shows impact. If you design your marketing with this perspective, you will be able to attain a great response from your customers online and offline as well.
How can The Cosmos make hotel marketing beneficial in 2021?
We are a team of experts that has attributed the success of many hotel ventures across the nation in the past many years. With our help, it is possible for you to promote your brand in the right manner. No matter what the size and location of your property are, we can make sure that its features are highlighted. And when we do that, we make certain that they reach the audiences effectively. We are the hotel marketing mavens who work deliberately to make your property a preferred choice for its audience.
The Cosmos is a resorts marketing company in Delhi that can make sure that your property is operating profitably even in the off-season. To make this happen, we come up with the most feasible and affordable strategy that could bring people to your hotel. Our team can ascertain that the footfall of guests is perennial and it does not stop unless we face an unavoidable circumstance like a pandemic. If your hotel is still struggling to get customers, then team up with us, we can bring the old days back and can even make them better.